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Impact Report: Character Development in Rural Schools

Friendzy empowers rural schools to enhance emotional growth and character development by leveraging their close-knit communities to deliver impactful whole-child learning experiences.

Friendzy Transforms Emotional Growth and Character Development in Rural Schools

Rural school districts across the United States often face challenges in gaining recognition compared to their larger metropolitan counterparts. With smaller populations, these districts tend to receive less funding, even though they serve approximately 20% of the nation's student population (González et al., 2021).

Despite these challenges, rural schools possess unique strengths. Their close-knit communities allow schools to foster meaningful relationships with students and their families, creating a personalized and empathetic educational experience.

This community-focused approach often helps rural students perform as well as, or better than, their peers in larger districts on tests and assessments.

Friendzy excels in supporting schools that value community connections. When tasked with enhancing whole-child learning experiences, Friendzy has consistently delivered remarkable results, particularly in environments where a strong sense of community is central to student success (Redding & Walberg, 2012).

The Challenge: Addressing Emotional and Behavioral Struggles in Rural Classrooms

In rural school districts across Michigan, Minnesota, and Oregon, educators faced growing challenges in supporting K-5 students as they navigated the social and emotional complexities of early childhood. With limited resources, schools were seeing an increase in:

  • Behavioral issues

  • Attention difficulties

  • Emotional struggles

To address these needs, the districts adopted Friendzy, a program focused on character development and emotional resilience, uniquely tailored to fit the needs of their communities.

" The top three things I want my students to know by the end of the year are kindness, compassion, and resilience. Friendzy supports these goals by providing tools and lessons that foster these qualities in my classroom.

— 5th Grade Teacher

The Solution: Frendzy's Data-Driven Approach

From 2021 to 2024, Friendzy partnered with select rural schools to provide an evidence-based framework for developing critical emotional and social skills. The programatic efficacy and student growth was measuring using Insights Assessment (McKown, 2017).

  • 2,573 student responses were collected

  • Biannual assessment participation was implemented to highlight meaningful growth

  • Norm-referenced scores and percentile rankings provided a clear roadmap for success

  • Growth was measured in key areas like self-control, emotional recognition, and overall emotional competence

This biannual assessment offered norm-referenced scores and percentile rankings, providing a clear roadmap for success.

The Results: Measurable Emotional Growth and Character Development

1. Building Self-Control: A Remarkable Transformation

Friendzy equipped students with practical tools to manage emotions, regulate impulses, and navigate social interactions. The impact was profound:

  • Students scoring Well Below Expectations in Self-Control dropped from 8.79% (2022) to 1.95% (2024).

  • Students scoring Above Expectations soared from 5.61% to 26.73% over the same period.

The use of the Friendzy program produced dramatic change leading to profound impact on teachers, peer relationships, and classroom dynamics: in a classroom of 30 students, the number struggling with self-control dropped from about 3 in 2022 to less than 1 in 2024.These gains create calmer, more focused classrooms where students can navigate emotions and conflicts with confidence. Self-control in the classroom is a crucial skill for students, impacting academic achievement and behavior management (Duckworth et al., 2019).

2. Strengthening Emotional Skills: A Steady Climb

From 2021 to 2024, the Friendzy program improved student's emotional understanding and management:

  • Students scoring Above Average in Emotional Skills rose from 1.16% to 19.37%.

  • Those scoring Below Average dropped sharply from 32.56% to 11.86%.

In a classroom of 30 students, those excelling in emotional competence increased from just 1 student in 2022 to 6 students in 2024, while those struggling dropped from 10 students to 4. This shift significantly enhances classroom dynamics and peer interactions, with more students thriving emotionally. Friendzy’s adaptive curriculum, informed by teacher feedback, provided meaningful tools that evolved alongside students’ needs, driving significant emotional growth.

3. Fostering Empathy: Recognizing and Understanding Emotions

Empathy and emotional recognition are at the core of Friendzy’s program. Research indicates empathy is crucial in classrooms today, fostering a positive learning environment and promoting social connection (Swan & Riley, 2015; Franzese, 2017). The results were transformative:

  • Students Below Average in Empathy decreased by 24.02% over three years.

  • Those scoring Above Average saw year-over-year growth of 8.14% (2021-22), 9.53% (2022-23), and 11.71% (2023-24).

This growth yields a compassionate, connected classroom environment and lays the foundation for strong, positive relationships. Over three years, the number of students struggling with emotional recognition in a class of 30 decreased by approximately 7, while the number of students excelling in this skill increased steadily, with on average 3 more students joining the high-performing group each year. This steady improvement fosters a more supportive and emotionally aware classroom environment.

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I want my students to know that I care, their friends care, and how to show care for others. Friendzy aligns perfectly with these goals, helping reinforce the importance of caring and connection in their daily lives.

— 5th Grade Teacher

The Conclusion: Equipping Students with Skills That Matter

Friendzy equips students with life-changing skills. Increased self control, resilience, relationship skills and empathy prepare them for success in school and beyond. By reducing classroom disruptions and creating environments of support, Friendzy enables deeper learning and stronger connections.

In these rural communities, Friendzy isn’t just a program—it’s a transformative tool that creates supportive classrooms, fosters emotional growth, and builds meaningful friendships.

This isn’t just a program; it’s a movement. In rural schools across Michigan, Minnesota, and Oregon, Friendzy is shaping the next generation with the tools they need to lead meaningful lives—one classroom at a time.

Get Your Students' Journey Started With Friendzy

Our program equips students with the skills necessary to build healthy relationships, manage stress, improve focus, academic performance, and reduce disruptive behavior. These are the skills needed to teach a generation of kids how to be really good friends.

Citations

Duckworth, A. L., Taxer, J. L., Eskreis-Winkler, L., Galla, B. M., & Gross, J. J. (2019). Self-control and academic achievement. Annual Review of Psychology, 70(1), 373–399. https://doi.org/10.1146/annurev-psych-010418-103230 

Franzese, P.A. (2017). The Power of Empathy in the Classroom. Social Sciences Education eJournal.

González, A., Bernad, O., López -Teulón, M. P., Llevot, N., & Marín, R. (2021). Rural schools from its weaknesses to its strengths: Current analysis. Ehquidad Revista Internacional de Políticas de Bienestar y Trabajo Social, (15), 135–160. https://doi.org/10.15257/ehquidad.2021.0006

McKown, C. (2017). Social-emotional assessment, performance, and standards. Pp. 157–178 in S. M. Jones, E. Doolittle, & S. McLanahan (Eds.), The future of children: Special issue on social-emotional learning. Princeton, NJ: Princeton University Woodrow Wilson School of Public and International Affairs and the Brookings Institution. doi:10.1353/foc.2017.0008

Redding, S., & Walberg, H.J. (2012). Promoting Learning in Rural Schools.

Swan, P., & Riley, P. (2015). Social connection: Empathy and mentalization for teachers. Pastoral Care in Education, 33(4), 220–233. https://doi.org/10.1080/02643944.2015.1094120

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